In this article, we will be diving into the intricacies and complexities of the real estate market with Sean Herrero. Sean shares valuable insights and strategies for marketing in the real estate industry, specifically targeting a specific neighborhood or community. He emphasizes the importance of providing value and building relationships with potential clients. Let's explore Sean's tips and techniques for success in the real estate market.

Building Relationships with the Community

Sean starts by emphasizing the importance of building relationships with the community you are targeting. He suggests using personalized language, such as addressing potential clients as "neighbors" or "community members." By doing so, you create a sense of familiarity and connection.

Utilizing Google Earth and MLS

Sean recommends using Google Earth to catch the attention of potential clients. By zooming in on their neighborhood while recording a video, you can create a personalized experience. This technique helps to engage the audience and make them feel special.

Additionally, Sean suggests using MLS (Multiple Listing Service) or a similar platform to show potential clients comps and recent sales in their neighborhood. This allows them to see what homes are selling for and gives them an idea of the current market value. By providing this information, you are demonstrating your expertise and helping them make informed decisions.

Using a Net Sheet to Calculate Net Profit

Sean also mentions the use of a net sheet to calculate the potential net profit from selling a property. He recommends using a net sheet with graphics, such as the one provided by Fidelity. This tool allows you to input the average sales price and subtract your costs to determine the net profit. By sharing this information with potential clients, you can help them understand the financial implications of selling their property.

Creating Videos for Past Clients and Sphere of Influence

One strategy that Sean shares is creating videos for past clients and your sphere of influence. He suggests using a technique he learned from a realtor in Florida, who does a Comparative Market Analysis (CMA) video for his database or anyone he knows. By pulling up the MLS and showing recent sales and comps in their neighborhood, you can provide valuable information about their home value. This not only helps your past clients but also opens up opportunities for referrals.

Asking for Referrals Indirectly

Sean emphasizes the importance of providing value without directly asking for referrals. By offering to create a CMA video for your past clients and sphere of influence, you are providing value and indirectly asking for referrals. This approach costs you no money and can lead to new clients and opportunities.

The Power of Data and Solutions

Throughout the conversation, Sean highlights the importance of using data to provide solutions to potential clients. By analyzing market trends and historical data, you can offer insights and predictions about the market. This helps potential clients make informed decisions and builds trust in your expertise.

Conclusion



In this article, we explored Sean Herrero's insights and strategies for marketing in the real estate industry. He emphasizes the importance of building relationships, providing value, and using data to offer solutions to potential clients. By utilizing personalized language, Google Earth, MLS, net sheets, and videos, you can engage your audience and demonstrate your expertise. Additionally, asking for referrals indirectly and focusing on providing value can lead to new clients and opportunities. Remember, people like us do things like this, so tailor your content to your target audience and make it relatable. By following Sean's tips and techniques, you can find success in the real estate market.